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Process
Kuwait was historically a trade route relying on Kuwaitis hand-crafts and trade. The Discovery of oil in the 1950’s shifted these occupations to varied forms conducted by a multinational society of craftsmen. Modern day Industrial Kuwait has developed into a maze of unique highly labour intensive traditional hand-craft workshops, as well as mass production facilities.
It can be challenging to express what day-to-day life is like in different parts of the Arab world, due to generalisations and stereotypes. By highlighting and elevating craft in Kuwait we can bring to light a true dynamic representation of our identity, and contribute to the growth of the global creative economy. These images give tribute to industrial Kuwait and the craftsmen at the centre of our brand.
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The Collective
Saffar is not a static group of creatives, it is a collective celebration and promotion of diversity and personal strengths. These are some of the craftsmen, designers and individuals we have worked with, but there’s lots more collaborations behind this brand.0
